The root to
digital growth.

Root is a digital greenhouse accelerating online growth and evolvement. We are always looking for new specialists and companies to join us.

LEARN MORE
Workplace
ROOT DIGITAL GROUP

Our Brands

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed aliquam elit, at rhoncus mag.

LEARN MORE
Omniarch

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed aliquam elit, at rhoncus mag.

LEARN MORE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed aliquam elit, at rhoncus mag.

LEARN MORE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed aliquam elit, at rhoncus mag.

LEARN MORE

Incorporated Brands

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed aliquam elit, at rhoncus mag.

LEARN MORE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed aliquam elit, at rhoncus mag.

LEARN MORE
About us
ABOUT

About us

We are Root: a full-service partner eager to take on the future of digital. We are a group of highly skilled and compassionate specialists. And we serve as an all-encompassing catalyst for progression. In short: we help clients succeed in the digital world.

Since the very beginning we’ve had our focus set on digital growth and we are devoted to constantly fine-tuning our clients’ digital results. To accomplish this, we’ve made sure to surround ourselves with amazing people that persistently challenge status quo. We also continuously look for new companies to join us.

About Our Group Companies

ROOT DIGITAL GROUP

Beet /

“Where others let their plan dictate the reality, we let the reality dictate our plan”

Beet is a full-service digital marketing agency delivering cutting edge competence within all digital channels, as well as analysis and strategies.

The agency has a strong focus on digital marketing craftsmanship and mainly targets large-scale advertisers, with complete teams of specialists covering every inch of the digital spectrum.

With dynamic media optimization, swiftly reallocating the media budget to find the perfect investments, Beet helps some of Scandinavia’s biggest brands to reach their goals.

In our organization the specialist is the hero. Heroes that constantly analyze an inconstant world. Where others let their plan dictate the reality, we let the reality dictate our plan. That’s what really separates us, says Beet’s CEO Saeid Sasan.

Omniarch /

“Digital growth is what defines us. It’s our reason to be, and we live it every minute of the day”

Omniarch’s initial vision was to create a hub for the brightest stars within e-commerce, digitization and business development. Today the company consists of numerous e-commerce experts, defining the future of e-commerce in a world that moves at the speed of light.

With a clear holistic perspective, Omniarch drives their clients’ digital transformation and growth. The work processes are well-defined as Omniarch identify and solve problems from the perspectives of tech, loyalty, marketing, product and logistics.

Digital growth is what defines us. It’s our reason to be, and we live it every minute of the day, says Omniarch’s CEO Pelle Pettersson. It’s also a philosophy that we share within the group. The culture among the Root companies is strong and long-term.

Email Addicts /

“Joining Root was a given since the overall offer aligns with our company’s strategy; focusing on scaling up”

You find Email Addicts on the border of marketing automation and media providing. With extensive knowledge combined with innovative solutions, Email Addicts specializes in the email universe.

The company transforms CRM-lists into strong media channels where they connect advertisers and engaged consumers in relevant and interesting contexts. They build strong partnerships and offer brands unique exposure to defined target groups, built on thorough analysis and data.

The opportunities for synergies within the network have so far been plenty. At Email Addicts we’re all specialists and with this setup we jointly work towards the same goal. Joining Root was a given since the overall offer aligns with our company’s strategy; focusing on scaling up, says Johan Gardö, CEO at Email Addicts.

CM Strategy /

“Empowered by Root, CM Strategy soars to new heights of influencer marketing excellence”

Our expertise in influencer marketing and our rapid growth within the Nordic region contribute significantly to the collective strength of the group.

By joining Root, we enhance the group’s overall capabilities. Our deep understanding of the power of influencers and our tailored campaign concepts contribute to comprehensive digital marketing strategies for clients.

We actively engage in knowledge sharing and collaboration within the group, benefiting from diverse perspectives and refining our own services and strategies.

By leveraging our combined expertise, Root stays ahead of industry trends, providing cutting-edge solutions and driving impact for clients across sectors.

The synergy within Root enables us to scale our operations, explore new channels, and expand our customer base. This strategic move aligns seamlessly with our vision and sets the stage for CM Strategy’s next chapter of remarkable success, says Charlotte Mikander, CEO at CM Strategy.

Add Visits /

Firstly /

ABOUT

Our model

The unique Root model unifies all elements in the digital world and combines technology with the most brilliant minds out there. We are guided by data and analysis, and we never leave anything to chance.

Rather than focusing entirely on synergies, all Root companies work in symbiosis with each other. Our streamlined work process leads the way for accelerated growth and evolvement. This is how we make our clients succeed in the digital world.

Using phone
ABOUT

About you

We are always interested in meeting new brilliant companies.
Curious to find out what joining Root would look like?

Don’t hesitate to connect!

CONNECT
Working
Working

Digital growth is what defines us. It’s our reason to be.

VICE PRESIDENT, ROOT DIGITAL GROUP

Pelle Pettersson

ROOT DIGITAL GROUP

Our brand essence

We are a group of highly skilled professionals, working in symbiosis to help our clients thrive in the digital world.

CONTACT US
Using phone